Jolly Rancher - Gummies Pack Design & Mural Campaign.
Hershey’s teams up with creative director Evan Farrell AKA KidWiseman to design limited edition 06oz. and 13oz. gummy packs with Jolly Rancher Gummies. Once the pack design was approved, the print rolled out nation wide and KidWiseman executed a 20x20 mural in Los Angeles, CA.
As the campaign officially launched we released a limited edition “content creator” box equipped gummy packages, 10 scented markers, a disposable camera and a coloring book.
“The mural depicts the Fruit Crew in a full Jolly Rancher world, bringing in his bold colorful repeating shapes and patterns.”
- Packaging Digest
Gummies Pack Design.
Review 01
Review 02
Review 03
Review & print rollout.
After a few rounds of revisions and tweaks we finally had the packaging just right. Once the final gummies pack design was approved we sent the design files to roll out in print nationwide.
Approved Design.
