Design and paint Jordan Air 1’s for the 2023 CDL Champs.
Work with the Activision team to create a shoe that would be just as cool to place in a trophy case as they would be to wear.
Bridge the gap between the Call of Duty video game branding and physical piece of wearable apparel.
The Challenge.
Trust the Process.
Trust the Process.
Research.
We looked at several different colors and pattern combinations to best represent the Call of Duty brand. Black and Gold became the colors of choice.
Design.
We masked colors and selected war patterns on different panels of the shoes in digital mock-ups for our reviews to narrow down each detail of the shoe.
Execute.
Everything with color would be hand-painted. Anything that wasn’t painted and left white would complement the rest of the design.
Concept 01a
Concept 01b
Concept 02a
Concept 02b
Review and Execution.
Once the final concept was chosen, we pulled the trigger and executed the painting procedure.
“The CDL Champs 2023 Winners took home some custom kicks, and we spoke to the man that designed them”
- ESports Illustrated